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In North Rhine-Westphalia (NRW), Germany, the "safe. mobile. live - Children in Focus" campaign is underway, focusing on the safety of children as the most vulnerable road users. The campaign, part of a cross-border traffic safety initiative, aims to promote safe behaviour in road traffic among children and adults.
Key Focus Areas
The campaign targets five main areas:
- Child pedestrian safety: Enhancing awareness and safe behaviour at pedestrian crossings and on streets.
- Safe school routes: Ensuring routes to and from school are secure and well-understood by children.
- Visibility: Increasing children's visibility to drivers, especially in low-light conditions.
- Education and awareness: Targeting children, parents, and drivers with educational initiatives about traffic safety.
- Cross-border cooperation: Coordinating efforts with neighbouring countries to address traffic safety in border regions.
Actions Taken
The Mettmann Police, one of the driving forces behind the campaign, has been carrying out traffic controls, speed monitoring measures, and school route safety measures near schools throughout the state. Safety workshops and events at schools and kindergartens educate children on road safety rules. Reflective materials are distributed to improve child visibility, and training for parents and drivers increases vigilance and awareness when children are present.
Local authorities, cross-border partners, and the police collaborate to harmonize safety measures and campaigns. Media campaigns, including posters, social media, and local media, spread safety messages broadly. Safe crossing points and improved traffic infrastructure near schools and playgrounds are also being implemented.
Results in NRW
The campaign has yielded positive results, with increased awareness among children and parents about safe mobility and pedestrian rules. Higher usage of reflective materials leads to improved child visibility on roads. Measurable reductions in child-related traffic incidents have been observed in participating regions. Strengthened cross-border cooperation leads to consistent safety standards along border areas. Schools and communities have provided positive feedback on the campaign’s impact in promoting safe practices.
Notable Visits and Events
On June 3, 2025, Herbert Reul, the Interior Minister of North Rhine-Westphalia, visited the Monheim am Rhein primary school on Lerchenweg. During his visit, children from the third and fourth grades received training on road traffic safety under the guidance of police officers. The training included cycling training, "blind spot" training, and "safety through visibility" lessons.
Parents are being sensitized to topics such as "parent taxi" and "speed" as part of the campaign. The Mettmann Police Headquarters can be contacted at Adalbert-Bach-Platz 14, 40822 Mettmann. The Police Press Office can be reached via telephone at 02104 982-1010, fax at 02104 982-1028, email at [email protected].
The Mettmann Police also have a homepage at https://mettmann.polizei.nrw/ and are present on Facebook, Instagram, and (formerly) Twitter. They also have a WhatsApp channel for sharing important and interesting police news: https://www.whatsapp.com/channel/0029VaAl7vKEgGfNSUkFwp3g.
This news article does not contain any new self-contained standalone facts from the perspective of the earlier bullet points. The information provided about the Mettmann Police originated from Police Mettmann, transmitted via news aktuell.
- The "safe. mobile. live - Children in Focus" campaign, targeted at enhancing child safety in road traffic, also includes promotion of health-and-wellness through cycling training and education about physical risk factors such as speed.
- The education and awareness segment of the campaign in North Rhine-Westphalia extends beyond traffic safety to include life-long learning, with initiatives focusing on education-and-self-development, such as workshops and events that sensitize parents to various aspects of child safety.
