Consumers' Love for Bars, Pubs Unwavering Despite Slight Dip in Visits
A new study, REACH, has revealed the enduring passion of consumers worldwide for bars, pubs, and restaurants. Despite a slight dip in visits due to spending constraints, the On-Premise remains the key channel for Beverage Alcohol brands. Consumers are seeking ways to disconnect and enjoy quality experiences.
Over 80% of consumers visit the On-Premise at least quarterly, with a quarter planning to visit more often in the next year. This frequent engagement is driven by a global interest in mental wellbeing and the desire to treat oneself when out. Despite this, nearly two-thirds are moderating their alcohol intake, preferring less quantity but more quality.
The On-Premise's importance lies in its role as the primary sales and discovery channel for Beverage Alcohol brands. More than a fifth of global consumers have tried a new drinks brand in the On-Premise within the last month. However, routine visitors tend to stick with familiar brands and choices. Countries with diverse On-Premise markets and adventurous consumers, particularly in Asia, Africa, and Eastern Europe, offer significant growth opportunities for spirit brands.
While spending constraints have led to a slight decrease in On-Premise visits, consumers' enduring passion for these venues remains strong. The On-Premise continues to be the most important channel for Beverage Alcohol brands, with consumers seeking quality experiences and new brands to try. As the market evolves, understanding consumer behavior and preferences will be key to driving growth, particularly in emerging markets.
