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Eco-friendly fashion: Key features to consider
Eco-friendly fashion: Key features to consider

Eco-friendly apparel: Key factors to consider

In the world of fashion, sustainability is no longer just a trend, but a necessity. The clothing industry, with its significant impact on the environment and people, calls for mindful decisions when buying clothes.

Buying second-hand clothing reduces the need for new items, helping to waste fewer resources. This practice, along with proper care of clothing, through gentle washing, repairs, and conscious use, significantly extends the lifespan of our wardrobes.

Natural fibers like cotton, linen, wool, and hemp, while consuming water in their production, are biodegradable and less harmful to the environment than synthetic fibers like polyester or nylon. Organic cotton, grown without the use of pesticides and requiring less water, is a recommended choice for sustainable fashion. Innovative materials like Tencel or recycled fibers should also be considered for eco-friendly clothing choices.

Recycled polyester, for instance, reduces the demand for new raw materials and saves energy. Recycling and upcycling of clothing plays a significant role in sustainability, reducing waste and fostering creativity. Clothing swaps or flea markets are great ways to give clothes a second life.

Fair Trade ensures fair wages, safe working conditions, and the prohibition of child labor in the production of sustainable clothing. The German Supply Chain Act requires companies to make their supply chains transparent and ensure environmental and human rights standards in production countries.

Leading the way in sustainable practices are German fashion companies like BESTSELLER and its brand ONLY, which have begun efforts to integrate recycled materials and improve transparency in their supply chains in line with environmental and human rights standards.

To distinguish real sustainable fashion from greenwashing, buyers should rely on trustworthy labels such as the Green Button, Fairtrade, or GOTS. Every decision for sustainable clothing helps to protect the environment and improve working conditions in the fashion industry.

Durable, high-quality clothing that lasts longer and is versatile is a better choice than regularly buying cheap fashion. The result of fast fashion is not wearing all the clothes bought, leading to unused clothing ending up in the trash.

In conclusion, the future of fashion lies in sustainability. By making conscious choices, we can contribute to a greener and fairer clothing industry. Let's embrace sustainability not just as a trend, but as a lifestyle choice.

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