"Gianni Tozzi's routine: The monotonous approach in design compared to unfunny comedy"
In a recent discussion, Gianni Tozzi, the global chief creative officer at FutureBrand, shared his insights on the importance of emotive design and the future of the creative industry.
FutureBrand, an innovative global design company, enhances businesses through brand strategy. With a client list that includes Etro, Roberto Cavalli, and Pomellato, Tozzi has worked with some of the biggest names in the industry.
Tozzi believes that creative excellence is a critical lever for brand success. He emphasizes the opportunity for brands to move away from mimicking physical with digital and offer uniquely shareable experiences. This approach is particularly relevant in today's digital age, where retail spaces, events, and the world around us are areas where brands come to life. Technology now allows for immersive design better than ever before.
However, when it comes to specifics about his work, Tozzi remains tight-lipped. He has not shared details about the project he is most proud of, his design pet peeve, favourite tools, dream project or client, a typical day in his role, lessons learned from judging for Cannes Lions and D&AD, or his early career.
Tozzi also did not expand on the concept that "branding should be closer to art than algorithm", a statement he made in a previous interview. Similarly, he has not shared details about a highly anticipated series called Day in the Life.
Despite the lack of specifics, Tozzi's commitment to creative excellence and his focus on emotive design are clear. He also emphasizes the potential of the creative field to elevate young people from underprivileged backgrounds, a cause he hopes will continue to grow and improve.
Tozzi recently judged at this year's Cannes Lions and D&AD, and he believes that the next generation has a lot of promise. It's the responsibility of the current generation, he says, to help them flourish.
Despite the limited information available about Tozzi's approach to emotive design or his views on the future of the creative industry, his work and influence in the field are undeniable. For those seeking more insights, direct interviews, published writings, or professional profiles may provide further details.
[1] Note: Searches mainly return results for Gianni Gentile and Alessandro Tozzi in a different context involving sound and culture, offering no insights on Gianni Tozzi or his design philosophy.
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