International surge in baby births among elderly immigrants
In a recent survey conducted by eShopWorld, a leading cross-border ecommerce company, it was revealed that Baby Boomers have distinct preferences when it comes to shopping online from international merchants.
The survey, which included over 22,000 consumers from 11 countries, found that 65% of global ecommerce shoppers aged 57-75 have used credit or debit cards to pay for cross-border purchases. This suggests that Baby Boomers are increasingly purchasing from international ecommerce sites.
When it comes to what influences their shopping decisions, Baby Boomers prioritize lower costs and clear refund policies. A clear refund policy is more important to 29% of Boomers compared to 24% of Gen Zers and Millennials. Furthermore, 42% of Boomers said lower cost is a primary factor when shopping cross-border, compared to 32% of those in younger age groups.
Interestingly, older shoppers don't care as much about customer reviews as Gen Zers and Millennials do. Only 9% of Boomers are influenced by referrals or positive ratings, compared to 18% of younger shoppers.
In terms of presentation, Baby Boomers prefer a personalized shopping experience, including the use of local language and currency. 43% of Boomers prefer websites to present information in their own local language, compared to 31% of shoppers aged 40 and under. Similarly, 39% of Boomers prefer to be shown prices in their own local currency, compared to 31% of younger shoppers.
Retailers and brands seeking to reach Baby Boomers directly need to present their cross-border shopping experience in the shoppers' local language and currency. However, the search results do not provide specific company names offering Boomers a personalized cross-border shopping experience with local language, currency, and payment via credit or debit cards. Therefore, no direct answer can be derived from the available information.
Tommy Kelly, CEO of eShopWorld, stated that Baby Boomers value different aspects of the cross-border shopping experience than their younger counterparts. "They are more influenced by fundamental best practices like clear refund policies," he said.
The survey also found that only 3% of Baby Boomers have used Buy Now, Pay Later options, compared to 12% of shoppers aged 40 and under. This suggests that traditional payment methods are still preferred by this demographic.
In conclusion, the survey reveals that Baby Boomers have unique preferences when it comes to cross-border shopping. They prioritize lower costs, clear refund policies, and a personalized shopping experience that includes the use of their local language and currency. For retailers and brands looking to attract this demographic, understanding and catering to these preferences is key.
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