Life Behind the Veil: A Glimpse into the Private World of Jaipur Princess Gauravi Kumari
Princess Gauravi Kumari: Empowering Women and Preserving Cultural Heritage
Princess Gauravi Kumari, the daughter of Princess Diya Kumari and granddaughter of Rajmata Padmini Devi of the Jaipur royal family, is making a significant impact in her hometown and beyond. Her focus on women's empowerment and cultural preservation is evident in her work with The Palace Atelier and the Princess Diya Kumari Foundation (PDKF).
Gauravi, who grew up in Jaipur and went abroad for higher studies, returned to her roots after completing her education. She embraced her royal responsibilities and saw an opportunity to be a custodian of people, stories, and heritage.
The Palace Atelier and PDKF are two key platforms through which Gauravi is working to empower local women artisans in Rajasthan. These initiatives aim to develop new artisan collections, provide skill upskilling, and foster entrepreneurship within traditional crafts communities. Gauravi actively works with teams at the PDKF headquarters to advance these efforts and plans exhibitions, restoration projects, and public programming to preserve Jaipur’s cultural heritage.
The PDKF's Artisan Collective is a model for empowering artisans meaningfully. Gauravi works closely with the women artisans, developing new collections and strategizing for the Artisan Collective. This collective has supported over 10,000 women and girls across Rajasthan.
Gauravi is also committed to promoting and upholding centuries-old cultural traditions. Her performances of traditional rituals, such as the Teej Pooja at Jaipur City Palace, honor Rajasthan’s heritage with grace and devotion.
In addition to her work with The Palace Atelier and PDKF, Gauravi is a global brand ambassador for brands like Jimmy Choo and Kama Ayurveda. She views her role as a royal as an opportunity to be a voice for the voiceless, to preserve cultural heritage, and to promote community welfare.
Gauravi's style is rooted in comfort, authenticity, ease, and a connection to her roots. She is deeply inspired by her family, particularly her mother, who has been an unwavering source of strength, deeply compassionate, and a remarkable visionary. Her mother initiated PDKF at a time when women's empowerment in their region wasn't a commonly spoken phrase. Her focus on skill-building and creating real change, not just symbolic gestures, has stayed with Gauravi. She's shown Gauravi what leadership looks like.
Currently, Gauravi is planning shoots for upcoming The Palace Atelier collections and continues to work tirelessly to ensure artisans are given credit and agency in the global fashion industry. Through her work, she contributes to sustaining both the artistic and cultural legacy of her region while uplifting women artisans economically and socially.
- Princess Gauravi Kumari, through The Palace Atelier and the Princess Diya Kumari Foundation (PDKF), is working on fashion-and-beauty projects that empower local women artisans in Rajasthan and preserve the region's cultural heritage.
- Gauravi's educational journey, combined with her royal responsibilities, has led her to focus on education-and-self-development and personal-growth, particularly in the context of women's empowerment.
- The PDKF's Artisan Collective, a significant initiative led by Gauravi, has supported over 10,000 women and girls in Rajasthan, providing skill upskilling, fostering entrepreneurship, and promoting traditional crafts.
- Gauravi's cultural heritage preservation efforts extend beyond fashion, as she performs traditional rituals like the Teej Pooja at Jaipur City Palace with grace and devotion.
- As a global brand ambassador, Gauravi uses her platform to voice concerns, preserve cultural heritage, and promote community welfare, as seen in her partnerships with brands like Jimmy Choo and Kama Ayurveda.
- Gauravi's lifestyle is grounded in comfort, authenticity, and an appreciation for her roots, inspiring her in her work with The Palace Atelier and PDKF to create sustainable, impactful change in Rajasthan's artistic and cultural landscape.
