Molotov Scores Ligue 1+ Deal for 2025/2026 Season, Boosting Sports Offering
Molotov has secured a non-exclusive carriage agreement with Ligue 1 for the 2025/2026 season, granting its subscribers access to Ligue 1+ content. This move comes after Fubo's acquisition of Molotov in 2021, allowing Molotov to leverage Fubo's advanced data and technology platform.
The agreement brings eight live matches per gameday, exclusive programming, analysis, documentaries, and replays to Molotov subscribers. This strategic partnership may influence other European streaming platforms to follow suit with local sports properties.
To accommodate increased viewer loads during popular matches, Molotov will invest in technical infrastructure. Meanwhile, Amazon Prime Video and TF1 have also secured non-exclusive broadcasting rights for the Champions League, addressing changes in viewing habits, particularly among younger audiences who prefer streaming platforms.
Molotov's unique offering of an extensive library of French television channels and Champions League within the same ecosystem sets it apart. Its business model combines free basic access with premium subscription tiers, generating revenue through advertising and direct payments.
Molotov's Champions League partnership coincides with significant changes in French football broadcasting, including the launch of Champions League+'s in-house streaming service and the termination of DAZN's broadcasting agreement with the Ligue de Football Professionnel (LFP). As France's regulatory environment for streaming services continues to evolve, Molotov's strategic move positions it well to adapt and thrive in the competitive landscape.
