NEOMA Business School Launches MSc in Wine & Gastronomy

Dive into the world of wine and gastronomy with NEOMA's new MSc program. Gain real-world insights and prepare for diverse careers in France and beyond.

, and Administrator

2025 October 8 . 1:16 AM

1 min read

There are some wine bottles arranged in shelves.

NEOMA Business School Launches MSc in Wine & Gastronomy

NEOMA Business School in Reims, France, is launching a new MSc program in Wine & Gastronomy starting in the 2020 academic year. The 15-month course will focus on marketing strategies tailored to the wine and gastronomy industries, with a strong emphasis on practical learning.

The MSc Wine & Gastronomy program will combine various aspects such as marketing strategy, branding, food economics, agri-business, and business development. Students will benefit from real-world cases provided by the Gardinier Group, which includes renowned restaurants and caviar houses. They will also gain insights from the group's chefs and managers. The program will be taught entirely in English, ensuring accessibility for international students.

The course is designed to equip graduates with a 360° vision of the wine and gastronomy sectors. They will be able to adapt to market changes and pursue diverse careers such as marketing managers, export directors, analysts, journalists, or influencers in France and abroad. The program is based on NEOMA's Reims campus, leveraging the Champagne region's strengths in wine and gastronomy. The CIVC (Comité Interprofessionnel du Vin de Champagne) will also be involved, organizing practical cases and workshops.

NEOMA Business School's MSc Wine & Gastronomy program, in partnership with the Gardinier Group and the CIVC, aims to provide students with a comprehensive understanding of the wine and gastronomy sectors. Graduates will be well-prepared to take on various roles in these industries, both in France and internationally.