Nike and Dove Take the Forefront in Encouraging Female Empowerment in 2025 Super Bowl Commercials
In the 2025 Super Bowl ad scene, a striking trend emerged: promoting empowerment for women and challenging limiting narratives about them. Some advertisers, including Nike, Dove, NFL, and Novartis, took a bold step by addressing societal issues that women face and inspiring a change in perspective.
Effective marketing often involves reshaping how the world perceives things, and these brands capitalized on this concept. By addressing stereotypes, promoting self-belief, and advocating for inclusion, they not only empowered women but also influenced viewers to think and act differently.
Nike's "So Win" ad, featuring an array of diverse athletes, named a persistent problem women face. The ad inspired viewers to challenge limiting narratives and pursue their dreams, while it also highlighted the achievements of female sports stars.
Dove, with its "These Legs" ad, drew focus to the impact of harmful words and body image issues on young women. By encouraging self-acceptance and fostering a positive body image, Dove empowered viewers and emphasized the importance of changing the way we talk to girls.
The NFL's "Flag 50" ad aimed to make girls' flag football available in all U.S. states. Celebrating young female athletes' determination and skills, the ad inspired many, despite receiving some backlash for unnecessary comparisons to male athletes.
Novartis' "Your Attention Please" ad highlighted the importance of breast cancer screenings for women of diverse backgrounds. By focusing on the obsession society has with women's bodies, the advertisers skillfully drove home the message of prioritizing breast health and regular screenings.
Each of these ads effectively leveraged representation, featuring diverse casts and highlighting women's achievements in different ways. From sports to body image, to female empowerment in sports and healthcare, these ads rallied for inclusivity and encouraged change.
Nike's empowering ad campaign, titled "So Win," showcased Jordan Chiles, a prominent figure in the world of gymnastics, furthering their commitment to women's empowerment.
The Dove Superbowl ad, known for its iconic "These Legs" tagline, also played a significant role in promoting women's empowerment, championing body positivity and self-acceptance.
Novartis' Superbowl advertisement, titled "Your Attention Please," demonstrated their dedication to women's health, highlighting the importance of regular breast cancer screenings and challenging societal obsession with women's bodies.
The NFL's "Flag 50" ad, despite facing some backlash, championed female flag football by celebrating the determination and skills of young female athletes, striving to make the sport available in all U.S. states.
In line with the trend of promoting women's empowerment, brands like Nike, Dove, NFL, and Novartis continuously leverage their platforms to advocate for inclusion, challenge limiting narratives, and inspire change in the wider society.
