Online resource center of the ASI for members has been renovated and enriched with up-to-date material.
Advertising Specialty Institute (ASI) Updates and Expands Member Resources on ASIhelp.com
The Advertising Specialty Institute (ASI) has recently updated and expanded ASIhelp.com, a website offering free online resources for its members. The updated website features enhanced navigation and a more engaging user experience, making it easier for members to find the resources they need.
One of the key additions to the website is the regularly refreshed section of social media graphics with stats proving the power of promotional products. Members can also find ESP Picks emails, which help them find the best products to recommend to clients, refreshed monthly.
ASIhelp.com offers a wealth of resources for members, including industry news, analysis, member benefits, sales and marketing tools, education, networking through virtual shows and events. The website also includes a State of the Industry section that covers expanding supply chains, diversifying services, telecommuting, technology for the future, and information on the hottest products, refreshed bi-weekly.
ASI University classes and sessions featuring industry experts and sales and marketing pros will also be available on the website. Members can benefit from these classes to improve their skills and stay up-to-date with the latest trends and best practices in the promotional products industry.
In addition to these resources, the website features a news section with content from ASI's national award-winning editorial team. Topics covered include kitting ideas, guidance on firing a client, clothing after COVID, updates on the latest tech tools, and tips for vinyl printing.
The most popular podcast listens for December 2020 were "Social Media Trends for 2021" from the Social Angle team, "The New Rules for Dressing for Work" from Promo Insiders, and "Social Media's Impact on Journalism" also from the Social Angle.
ASI Media's December 2020 traffic for news content was the highest on record, and overall 2020 traffic for ASI news content was 13% higher than in 2019. The most-read ASI news story of 2020 was "Creative 'Thank You' Gifts for Frontline Workers."
Printable mental health tip sheets are also available on the website to help members deal with Zoom fatigue, motivation, anxiety, and social media stress. The website also offers Intern Hiring Tools, including videos, guides, templates, and timelines with guidance on every step of hiring an intern for any sized business.
The updated and expanded online resources for members of the Advertising Specialty Institute (ASI) are developed and managed by the Advertising Specialty Institute itself. The updates to the website are not attributed to any specific external person or organization. The ASI is the organization behind these member resources, and it is committed to providing its members with the best possible resources to help them succeed in the promotional products industry.
