Practical Guide for Campaigning: Strategies for the Public's Power Movement
The People Power Manual is a comprehensive guide designed to equip individuals and communities with the tools they need to engage in nonviolent activism and grassroots organizing. This practical resource is organized around six themes, offering insights into strategic planning for campaigns, tactics for mass mobilization and protest, communication skills for effective advocacy, building coalitions, and sustaining movements for social and political change.
At its core, the People Power Manual aims to empower ordinary people to challenge unjust systems and create lasting impact through collective action. It provides instruction on understanding power dynamics and how people power can shift them, organizing techniques, planning and executing protests, demonstrations, and civil disobedience, message development and media engagement, navigating legal issues and safety in activism, and building inclusive movements that can sustain momentum over time.
The guide is not a cookbook; rather, it serves as a menu of options for activist education work. The Campaign Strategy Guide, the first instalment of the People Power Manual, is a testament to this approach. It starts with an introduction to thinking about strategy and its importance in social change work, followed by a glossary of expressions used throughout the guide.
The Campaign Strategy Guide equips activist educators to facilitate a range of participatory exercises with activists, organizers, and citizens. It contains 24 strategizing processes that have been tried and tested by thousands of campaigners, along with 16 handouts, several workshop schedules, and process guides. The guide also offers a list of useful online resources, books, and sample workshop schedules for those looking to start a campaign or improve their strategy.
In addition to the Campaign Strategy Guide, the People Power Manual includes a Community Organising Guide and a Planning your First Campaign handout pack. All funds generated by the sale of the manual go back into supporting grassroots social movement education projects.
The People Power Manual has been created to support facilitators and educators working to help local action groups and social movements win environmental and social justice goals. By equipping more people with the knowledge and skills to analyze their political context, consider paths to change, and plan tactics, the manual aims to contribute to the growth and power of social movements worldwide.
For those interested in obtaining the People Power Manual, it is available for purchase from the Change Agency. The manual is published electronically as a series of guides, with hard copies of each guide also available. Whether you're a seasoned activist or just starting out, the People Power Manual offers a wealth of resources to help you make a difference.
- The People Power Manual, a comprehensive guide, equips individuals with resources and strategies for nonviolent activism and community organizing.
- The Campaign Strategy Guide, a component of the People Power Manual, offers 24 strategizing processes, handouts, workshop schedules, and process guides for planning and executing social change campaigns.
- The People Power Manual also includes checklists, worksheets, and templates for message development, media engagement, building coalitions, and sustaining movements for social and political change.
- Its Community Organizing Guide provides educational resources for facilitating participatory exercises among activists, organizers, and citizens to build inclusive movements.
- By offering online education, education-and-self-development, and learning opportunities, the guide encourages changemakers to analyze their political context, consider paths to change, and plan tactics for social change.
- The People Power Manual is available for purchase from the Change Agency, with funds generated from sales supporting grassroots social movement education projects around the world.
- Whether you're an activist or a beginner seeking to make a difference, the People Power Manual offers a wealth of resources for social change activism, community organizing, and education-and-self-development.
