Prosus and Accel Invest $4.17 Million in Arivihan for Expansion in AI-Focused Education, Targeting Class 12 Students in Secondary Cities
Arivihan, an AI-powered learning platform targeting students from smaller towns and rural India, has recently secured $4.17 million in a funding round led by Prosus and Accel, with participation from GSF Investors.
Founded in 2024 by Ritesh Singh Chandel, Sonu Kumar, and Rushabh Kothari, Arivihan offers personalized learning support to students preparing for Class 12 State Board, CBSE, and NEET examinations. The platform provides interactive video lectures, instant doubt-solving, and AI-generated study plans tailored to each learner's needs.
The fresh capital will be used to expand Arivihan’s presence beyond its initial focus in Madhya Pradesh into additional states such as Rajasthan, Uttar Pradesh, Bihar, and Chhattisgarh. Plans also include accelerating AI development, specifically natural language processing optimized for Indian languages like Hindi and Hinglish, broadening regional language support, and boosting offline distribution and marketing efforts to reach underserved students more effectively.
Dhruv Gupta, an investor at Prosus, was drawn to Arivihan's AI-native model and its potential to deliver scalable, personalised education. Anagh Prasad, an investor at Accel, notes that generative AI is reshaping the edtech landscape in India.
Arivihan positions itself uniquely by leveraging a custom-trained open-source AI model fine-tuned with millions of syllabus-specific data points to deliver highly contextual and personalized tutoring. This approach reportedly contributed to impressive student outcomes, including an average performance improvement of 42% within one month and over 80% of users from rural or tier-III areas.
Competition in India's edtech market is fierce, but Arivihan's fully automated, AI-driven model and commitment to affordability (₹300 per month subscription) differentiate it from cookie-cutter solutions that lack personalization and sustainability.
The investment follows an earlier funding of USD 750,000 raised through Accel's Atoms program. With the new funds, Arivihan plans to deepen its focus on Class 12 students preparing for state boards, CBSE, and NEET examinations, and particularly on students from tier II and tier III cities.
Over 150 students using Arivihan scored above 90 percent in Class 12 board exams, with four securing places in the state's top ten merit list. The platform currently supports preparation for Class 12 State Board, CBSE, and NEET examinations, but plans to introduce more language options with the new funds.
Arivihan faces competition from other personalized learning platforms in India, including ConveGenius, iPrep, Embibe, and Vedantu. However, its traction so far signals its potential to carve out a strong niche among rural learners preparing for competitive exams.
In summary, Arivihan’s $4.17 million funding round is propelling its AI-based, personalized learning platform to grow across key Indian states, deepen AI and regional language capabilities, and compete by delivering scalable, affordable education tailored to underserved students in India’s tier-II, tier-III, and rural markets.
- Arivihan, an AI-powered learning platform, secured $4.17 million in funding led by Prosus and Accel for expansion into states like Rajasthan, Uttar Pradesh, Bihar, and Chhattisgarh.
- The investment will aid Arivihan in accelerating AI development, particularly natural language processing for Indian languages like Hindi and Hinglish, and boosting marketing efforts.
- With the new funding, Arivihan intends to deepen its focus on Class 12 students and students from tier II and tier III cities, while plans also include introducing more language options.
- Arivihan competes with other personalized learning platforms in India such as ConveGenius, iPrep, Embibe, and Vedantu, but its unique AI-driven model and affordability differentiate it from other cookie-cutter solutions.
- Over 150 students using Arivihan scored above 90 percent in Class 12 board exams, demonstrating the effectiveness of the platform in delivering personalized education to underserved students in India.
