Strategies for Crafting Eternal Instagram Posts
Instagram hashtags are crucial for navigation and maintaining content relevance. To ensure your Instagram page remains a valuable resource for your audience, consider implementing evergreen content strategies. These strategies focus on creating posts that remain relevant and valuable over time, rather than relying on fleeting trends or seasonal topics.
The Power of Evergreen Content
Evergreen content is content that does not age quickly and remains relevant. Some specific examples and approaches for evergreen content on Instagram include:
- How-to guides and tutorials: Step-by-step posts teaching useful skills or processes that don’t become outdated quickly. Examples might be "How to Start a Blog" or "Basic SEO Tips."
- Listings and top-10 style posts: Curated lists of tools, tips, or resources that are consistently useful. For instance, "Top 10 productivity tools for business owners."
- Educational content: Glossaries, definitions, or explanations of industry terms that help newcomers understand important concepts.
- Case studies and success stories: Real-world examples and proven strategies that provide lasting insights.
- Checklist and template posts: Shareable, reusable resources like checklists or templates that followers can save and reuse.
- User-Generated Content (UGC): Encouraging followers to share their own photos or videos related to your brand and resharing their authentic experiences creates evergreen social proof and engagement.
Optimising Evergreen Content on Instagram
To make your evergreen content more discoverable and engaging, follow these best practices:
- Write captions like clear search headlines to improve discoverability both within Instagram and on search engines.
- Use Instagram’s alt-text feature with relevant keywords to make posts more searchable.
- Design each post to stand alone in clarity, so it is understandable to new viewers who may find it via search.
- Audit and update evergreen posts periodically to keep captions, hashtags, and SEO current without needing complete overhaul.
- Leverage hashtags uniquely relevant to your brand to start ongoing hashtag trends that encourage continual follower participation.
The Benefits of Evergreen Content
Evergreen content offers several advantages:
- It saves resources, taking care of the subscriber, and making a social media page a competitive advantage.
- It can be dispersed in Instagram stories, illustrated with a podcast or video and saved to highlights, IGTV / Facebook Watch, made into infographics, or repurposed in other formats and placements.
- Evergreen content ideas include guides to places/cities/countries, checklists, life hacks, FAQs, delivery/shop/location information, and Instagram pinning.
- Product information can be presented in simple, concise formats for easy understanding.
- Evergreen content can build expertise and increase subscriber trust.
- Highlights can store all the important information on a brand's Instagram account, leading to a third-party source like a website or blog.
Repurposing and Promoting Evergreen Content
Evergreen content can be promoted on different platforms and in different formats. Updating evergreen content periodically can make it relevant again. Memories on Facebook and Instagram offer the user a feature called "A year ago on this day," which allows you to re-start an old post in the feed and give it a second wind.
Content creation is a strategy used by companies to distribute original and quality content, whether written or visual, to get leads. Creating evergreen content requires well-thought and executed strategies for long-term relevance. Some brands share QR codes and links to product information on social networks. Using an Instagram hashtag generator helps find the most relevant tags for evergreen content.
In conclusion, evergreen content is a valuable asset for any Instagram page. By focusing on creating and optimising evergreen content, you can ensure your page remains a valuable resource for your audience, attracts organic traffic and engagement long-term, and serves as a durable asset beyond short-lived viral spikes.
- By incorporating evergreen content strategies, such as how-to guides, case studies, and user-generated content, you can ensure your Instagram page provides relevant and valuable information to your audience, regardless of trends or seasons.
- To make your evergreen content more discoverable and engaging, take advantage of search-friendly captions, Instagram's alt-text feature, and ongoing hashtag trends relevant to your brand.
- Evergreen content offers numerous benefits, including resource-saving, cross-platform promotion, increased expertise, and long-term subscriber trust, making it an essential part of any Instagram content strategy for lasting success.
