Top Notch Video Recruiting and Onboarding Showcases of 2024!
Utilizing video recruitment is a game-changer for firms looking to connect with employees on a more personal level. These videos can help communicate a company's culture, values, and expectations effectively while saving time and resources for both the organization and potential employees.
But maybe you're still on the fence about using video recruiting or need some inspiration to kickstart your strategy. We've got ya covered! Let's dive into the amazing benefits of video recruitment and some top-notch examples you can learn from.
Don't have a clue about video marketing? No worries! Here's a fantastic option for you: Take a peek at our video we made for Built-In, a solution designed for tech companies' recruitment needs.
So, let's not waste any more time and get right into it:
What's Video Recruitment All About?
Video recruitment is a strategy used by brands to boost transparency and raise awareness about their organization. They create video content centered around the core business itself.
The main goal of recruitment videos is to present a company as a whole and draw potential candidates into the company's vision. There are also several other objectives to pursue with these videos, such as:
- Establishing expertise in a niche.
- Attracting qualified job candidates.
- Training and offering safety guidelines to employees.
- Introducing the organization to investors and other business leaders.
Reasons to Give Video Recruitment a Chance
Apart from assisting you in achieving all the goals mentioned above, video recruitment offers several other perks:
1. Easily Sharing Information
Most people are more receptive to visual information delivered through videos compared to written content. So, a video recruitment piece is quicker and requires less effort from the viewer than reading a long text to gather the same information.[1] It's also a huge advantage for those hiring remotely, as it provides a more personal touch in connecting with candidates.
2. Seamless Distribution Across Multiple Platforms
Viral videos tend to spread rapidly, which is thanks to video content being incredibly simple to share across various channels such as social media.[2] You can distribute your video recruitment content online or via your company's vmail.
3. Improved Social Media and Search Engine Visibility
By sharing videos on social media and posting them on your website, you can significantly increase online visibility. In this manner, people can interact with your social media video production and boost your engagement rates and reach, as well as attract search engines to index your content and boost your agency's website traffic.[3]
4. Building a Closer Connection with Both Candidates and Employees
With video recruitment, you can richly enhance your company's branding. This type of content adds another dimension to your marketing efforts, as it allows you to showcase the people behind the firm's name and their personality and values.[3]
Best Video Recruitment Examples
In the early stages of creating your video marketing strategy, finding inspiration may be a bit challenging. So, here are some top-notch recruitment video examples that you can draw inspiration from:
1. CSIS Intelligence Officers – Recruiting Video
If you're looking for information about a unique position with little knowledge, what would you choose? Reading a wall of text or watching a video that explains what the job is all about? If you opt for the second choice, you're not alone. This piece by CSIS received half a million views and 591 comments on YouTube.[4] What makes this piece effective is that it contains a thorough description of the role and its requirements, accompanied by intriguing visuals to provide a clear understanding of the job.
2. Thermo Fisher
Thermo Fisher, one of our clients, created a recruitment video focusing on the company's values and culture. Unlike the previous example, this piece is not recruiting for a particular role but rather drawing viewers in to check the open positions by explaining how they can make a difference, build a great career, and be themselves in the company.
3. Fiverr – Another Generic Recruitment Video
Most video recruitment content follows a similar structure, and Fiverr made use of that with some humor in their piece. Despite not revealing which brand was being showcased until the very end, this example does a fantastic job of making a lasting impression.
4. Google – Google Interns' First Week
Why not share success stories with potential candidates to make your message more appealing to like-minded audiences? In this recruitment video by Google, five summer interns share their experiences at the company, making the message more relatable and personal.
5. Amazon Service Video Recruiting
If you own a large company or offer various services, a recruitment video is the perfect way to present all the services you have to offer. Amazon themselves provided an excellent example of how to do this, breaking down their services and illustrating what each one entails in just two minutes.
6. General Motors – Employee Benefits at GM
If you want to create a promotional video highlighting the perks employees can enjoy by working for your firm, this recruitment video by General Motors is an ideal example. The piece features real employees discussing their favorite benefits and the impact they've had on their lives.
7. Delta Airlines – What to Expect Interviewing to Be a Delta Flight Attendant
There can sometimes be uncertainty surrounding the hiring process, which might deter potential candidates from applying. In this video, Delta Airlines took the opportunity to provide insight into the interview process, addressing any concerns to encourage applicants to apply.
8. Netflix – Netflix Culture: Freedom and Responsibility
Communicating abstract concepts through video can help make them more tangible to viewers. In this example, Netflix's key staff members from various countries explain what the company's values mean to them and what they look like in practice, both in their work and their lives.
9. Prime – Prime Video Is Hiring
You don't need a big budget to make an effective recruitment video – sometimes, less is more! Here, Prime showcases the different open positions with clear and simple messaging, as well as visually appealing content.
10. Starbucks – Helping Coffee Farmers Adapt to Changes in the Environment
Knowing more about the origins of your products can help enrich your brand and foster a closer connection with customers. Starbucks demonstrates this effectively by explaining where they source their coffee beans from, the challenges the farmers face, and the corporation's efforts to assist them.
11. Amazon Jobs – Trainer Onboarding Video
A recruitment video focused on recruiting trainers is an innovative approach to the traditional "a day in the life"-style video. Amazon showcases actual trainers discussing their day-to-day responsibilities and the tasks they are expected to perform, making it more accessible for potential candidates to envision what their daily life at the job site would look like.
12. Adobe – New Employee Welcome Video
A video welcoming new employees, walking them through the basics of their new position, and sometimes even providing a tour of the office, is a brilliant onboarding tool that can help new employees feel welcome. In this piece by Adobe, the company's CEO and VP welcome new employees, share the company's values and mission, and make new hires feel at ease.
13. Columbia University – Why Pronouns Matter
Onboarding videos can be particularly helpful in addressing sensitive topics and making sure employees thoroughly understand new policies. This animated example by Columbia University provides quick tips on pronoun use and suggestions on implementing this new policy with tact.
14. The Home Depot – Thank You to Our Associates from The Home Depot
Recruitment videos can also help show your staff that you value their contributions to the company. This Home Depot video thanks its employees for their hard work while simultaneously highlighting the company's core values.
Do You Need a Video Agency for Your Video Recruitment?
If you're not sure about crafting your own video recruitment content, partnering with a professional video marketing agency like Yum Yum Videos can help bring your message to life and connect your brand with your audience through customized video content. We've assisted a vast array of startups and renowned brands in making effective video recruitment pieces for over ten years now.
In conclusion, regardless of your company's size and industry, video recruitment can help attract top-notch talent and provide valuable insights into your organization. To get started, research the different styles of video recruitment and analyze how other brands are approach making their video recruitment strategies. Then, choose the style that best fits your company, brand identity, and target audience. Happy video making!
Enrichment Data
Overall
Creating successful recruitment videos requires adhering to several best practices:
- Keep it Short and Engaging: Video recruitment pieces should typically be between 1 to 3 minutes long, allowing viewers to stay engaged while avoiding overwhelming them with information.
- Tell a Story: Instead of listing facts about the company, use storytelling to create an emotional connection with the audience.
- Highlight Company Culture: To help potential candidates understand whether they align with the organization, showcase the company's culture, mission, and values in the video.
- Use Visual and Audio Elements Effectively: Incorporate high-quality visuals and audio to make the video engaging, using animation, graphics, and background music that is both upbeat and professional.
- Be Genuine and Fun: Ensure the video conveys a genuine and fun atmosphere by including informal moments or showcasing company events.
- Promote Extensively: Distribute the video across multiple platforms, such as social media, the company website, and job boards, and use programmatic advertising to target specific audiences.
- Include a Call-to-Action: End the video with a clear call-to-action, such as "Apply Now" or "Visit Our Careers Page," and provide easy access to the application process or contact information.
Additional Tips for Video Applications for Candidates
Many companies are now requiring video applications, such as video resumes. For candidates creating video job applications, consider these tips:
- Highlight Skills and Qualifications: Clearly outline your strengths, skills, and qualifications for the job, connecting them directly to the job requirements.
- Share Achievements: Use the STAR technique (Situation, Task, Action, Result) to describe your recent accomplishments that demonstrate your skills.
- Demonstrate Personality: Showcase your personality and creativity to make a strong first impression.
- Keep It Brief: Generally, keep the video between 60 to 90 seconds, unless otherwise specified.
Aiming to connect with potential candidates on a deeper level and showcase your company's culture, consider incorporating video recruitment into your strategy. Unlike traditional written content, recruitment videos can effectively present a company as a whole and introduce its core values, attract qualified job candidates, and offer employees training resources.
Moreover, using video recruitment offers numerous advantages, including easier information sharing, seamless distribution across multiple platforms, improved social media and search engine visibility, and forming a closer connection with both candidates and employees.
Inspiration for your video marketing strategy can be found in various examples such as the CSIS Intelligence Officers recruiting video, Thermo Fisher's company values and culture-focused piece, and Google's summer intern success story. These examples highlight the power of visual content to engage potential candidates and showcase a company's personality.
