Women in Romania gain access to a complimentary financial education platform, courtesy of FeminEast's debut initiative.
In a groundbreaking initiative, the FeminEast Association has launched a free digital platform dedicated to financial education for women and young girls in Romania and the broader Eastern European region. The platform, FeminEast, is the first of its kind, focusing on the financial empowerment of women via a tailored digital learning platform that emphasizes practical skills, confidence, and community support [1].
A Platform for All
FeminEast offers accessible, practical content tailored to the needs of schoolgirls, students, mothers, and women seeking financial independence or career changes. The platform is designed as a friendly learning tool for financial independence, with a focus on building confidence, providing practical financial tools, and fostering a healthy, empathetic relationship with money. All modules on the platform are free and designed to be accessible to users regardless of their prior financial knowledge [1].
Bridging the Gap
The launch of FeminEast comes in response to alarming European Commission statistics that reveal only 20% of Romanians meet the minimal financial literacy criteria. The platform aims to address these persistent gaps in financial literacy, empowering women to understand and control their financial decisions, and promoting gender equity in financial knowledge [1].
Empowering Women, Closing Gaps
Targeting improved financial literacy among women, who despite making up a majority of university students, hold just a third of leadership roles in Romania, FeminEast provides a no-cost, accessible platform to reduce gender and knowledge gaps in financial education in Eastern Europe [1]. The platform aims to empower women to negotiate salaries, save effectively, and advance career-wise, helping to close the economic empowerment gap.
A Community for Learning
Beyond the educational content, FeminEast is building an open community for learning and sharing financial skills. With over 30 active volunteers and ongoing programs like FeminEast Connections, webinars, and partnerships with institutions like the National Bank of Romania, the platform offers a supportive environment for women in Romania [1].
A Multi-Generational Issue
A survey conducted by FeminEast revealed that financial illiteracy is a multi-generational issue in Romania. Among young women aged 16 to 30, over half did not know how to create a personal budget, while 27% struggled with impulsive spending and one in three had unanswered questions about money management [1]. The platform aims to offer a simple, accessible starting point and an open community for women in Romania.
The Future of Financial Empowerment
FeminEast is a non-profit organization promoting financial education as a form of empowerment for women in Eastern Europe. The platform's founder, Cristina Pogorevici, stated that the platform was created with the belief that every woman has the right to understand and control her own financial decisions. Miruna Neamu, another founder, added that the platform aims to build confidence through informative modules [1].
In summary, FeminEast represents a pioneering initiative in Eastern Europe, focusing on the financial empowerment of women via a free, tailored digital learning platform that emphasizes practical skills, confidence, and community support. The platform aims to bridge the gap in financial literacy, empower women to take control of their financial decisions, and promote gender equity in financial knowledge.
- FeminEast, as a part of their comprehensive approach, extends the educational resources to the realm of business and finance, providing practical incentives and insights for schoolgirls, students, mothers, and professionals seeking financial independence or career advancements.
- In an effort to address the persistent gender divide in financial education, FeminEast introduces modules focused on education-and-self-development, equipping women with the skills necessary to navigate the increasingly complex financial landscape, enabling them to make informed decisions and achieve greater economic independence.
